As a business owner, it’s important to understand your expertise. If you’re spending time in areas that you lack skills or information, you may be making mistakes that you don’t even realize you’re making -- while also sacrificing your time resources you could be spending on your Zone of Greatness.
When you understand the core of your business, you will know what you sell, who you’re selling it to, where your buyers are, and how to find them. You’ll also know how you’re going to distribute the product and serve the customer.
Additionally, you know how you stand out from the competition, and you use that to your advantage and differentiate yourself from others in your niche.
Bottleneck or solopreneur
When you start to automate and outsource tasks in your business as you develop each process, you’ll notice that bottlenecks are a thing of the past.
The truth is, in most small businesses, especially those run by solopreneurs, the bottleneck is the business owner.
Sometimes lack of skill causes the roadblock. But usually the lack of clarity or the energy needed to do everything because 'everything' becomes so overwhelming, are the biggest challenges.
Whatever the reason, if you're focused on the high level organizing and planning and overseeing automating and outsourcing, you'll ensure that more gets done.
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Reduce Errors and Mistakes WITH AUTOMATION & OUTSOURCING
When you work with software, fewer mistakes will happen once you set it up correctly. Even outsourcing to an expert will ensure that mistakes and errors are less likely to happen.
The truth is, hiring experts or using automation software can reduce your errors and mistakes so much that the cost will produce an amazing return on investment.
You’ll spend a lot less time worrying about things when you've outsourced to an expert and/or implemented automated systems and workflows. And you’ll get superior results in the end.
Spend Time on Higher Value Projects
This is the biggest reason of all to automate and outsource. You will have more time and energy resources to focus on your primary business, creating offers and serving your customers.
As a business owner, while you may need to do business tasks in the beginning, once you reach specific benchmarks you should hand those tasks off to automation or to experts.
You'll then be able to spend more time on projects that produce a much higher return on your investment, business planning, marketing strategies, or other business growth activities only you can do.
You live in an amazing time to be a business owner. You can find plenty of technology to implement in your automation plan and plenty of people to hire for your outsourcing needs.
Figure out what you want to do, set your goals for doing it, find the right automation platforms and experts, and then follow through.
These steps are necessary when building a transformational business that doesn't require your full attention or all of your time.
The goal is to build a business that supports you living your best life.
And the ultimate evidence that you have arrived is when you can walk away from your business for a few days, a couple weeks, or even a month and the business can run without you.