
FUNNEL by FRIDAY
a vip Xperience for visionaries ready for daily growth + sales!
THE FUNNEL by FRIDAY VIP DAY IS A DONE-FOR-YOU SERVICE IMPLEMENTED BY MELISSA ETHERTON.
Imagine having a funnel ecosystem that works seamlessly behind the scenes, consistently bringing in new leads, sales, and opportunities.
INTRODUCING

New prospects. More sales. Every day.
Funnel by Friday is a strategic, done-for-you funnel built to fit your business needs and delivered in just one VIP day.
With an intentional, well-placed funnel, you can effortlessly grow your email list, engage your audience, and set the stage for seamless sales and enrollments—all while freeing up your time to focus on what you do best.
Let's make your funnel your most powerful, hands-off lead generation and sales tool so you can scale with ease.
How amazing would it be to...
The Funnel Implementation VIP Day Experience is for Visionaries
Who Are Ready to GROW
—Without the Tech Overwhelm!—
You’ve done the work to create your freebie or low-ticket offer. You’ve put thought into your brand, your message, and what you want to share with the world.
Now, you’re ready for someone to take the tech off your plate and bring your funnel to life—quickly and seamlessly.
This VIP Day is perfect for you if you…
You’ve done the hard part—you’ve created something valuable.
Now, let’s make sure the right people see it with a beautifully built, fully automated funnel that brings in new leads and sales on autopilot.
FUNNEL OPTIONS
BUILD YOUR COMMUNITY EVERYDAY!

ATTRACTION FUNNEL
Freebie Opt-in Funnel
DONE-FOR-YOU: One Complete Freebie Opt-in Funnel
This funnel is designed to help you attract and nurture your ideal audience by offering a value-packed freebie that speaks directly to their needs.
It’s perfect for growing your email list with aligned subscribers who are eager to hear more from you. Whether you’re preparing for a launch, building momentum for a new program, or expanding your reach, this funnel sets the stage for deeper connections and trust.
With a beautifully branded and fully automated setup, this funnel allows you to focus on creating meaningful relationships while it works in the background to grow your community and create opportunities for transformation.

Build a List of Buyers
Low-Ticket/Digital Opt-in Funnel
DONE-FOR-YOU: One Complete Low-Ticket Opt-in Funnel
Turn interest into investment by attracting engaged buyers—not just freebie seekers. This funnel is designed to sell low-ticket digital products like eBooks, workshops, mini-courses, or even paid discovery calls, allowing you to grow your email list while generating revenue.
This funnel works in two powerful ways:
- As a standalone revenue stream, generating passive income through low-ticket offers.
- As a strategic entry point, pre-qualifying buyers for higher-ticket coaching, memberships, or programs.
Whether it’s a direct purchase from a sales page or an automated email sequence, this funnel seamlessly guides people from content consumption to conversion, positioning your offers for long-term success while building a buyer-based email list.

"NO OPT-IN" FUNNEL
Content-to-Offer Funnel
DONE-FOR-YOU: One Complete Content-to-Offer Funnel
For entrepreneurs who want to simplify the path from content to conversion, this funnel connects your existing content directly to your offer, skipping the opt-in process entirely.
This low-tech, high-conversion funnel connects your content—blog posts, videos, emails, or social media—to a paid offer, making it easy for ready-to-buy prospects to take action immediately.
Perfect for fast-turnaround promotions, evergreen sales, and repurposing your best content into a money-making system, this funnel removes unnecessary steps, helping you attract buyers instead of freebie seekers.
Once set up, it runs on autopilot, turning your content into a seamless, always-on revenue stream—so you can sell with ease while focusing on what you love.
YOUR FUNNEL Build
DFY Service Includes:
Here's How It Works
RESERVE YOUR SPOT
CLICK THE BUTTON BELOW TO SECURE YOUR VIP DAY WITH PAYMENT
ONBOARDING +
PRE-WORK
RECEIVE & FILL OUT YOUR FUNNEL WORKBOOK + CUSTOMIZED WELCOME & SALES SWIPE EMAILS
PROVIDE LINKS TO ALL OF YOUR FUNNEL ASSETS
FUNNEL BLUEPRINT CLARITY CALL
RECEIVE A LINK TO
BOOK YOUR FUNNEL BLUEPRINT CALL
BE SURE TO GIVE YOURSELF ENOUGH TIME TO DO THE PRE-WORK
THE VIP DAY
YOUR FUNNEL IS BUILT, AUTOMATED & TESTED.
PLEASE BE AVAILABLE FOR QUESTIONS VIA EMAIL
WRAP-UP CALL + OFFBOARDING
30-MINUTE WALKTHROUGH & WRAP UP CALL ON WEDNESDAY
OR VIDEO RECORDING
-- YOUR CHOICE --
trusted by







Client Love

Melissa has such a wonderful way in helping me understand the material and interpret it for my own specific purpose. It's really that purpose-driven instructional ability she has - it's like she's frickin' magic - I don't know exactly how she does it. Man am I glad I found her.
Diane Haworth
Author, Speaker, Spiritual Leader, Course Creator

Working with Melissa was an awesome experience. Someone recommended Melissa's services and she swooped in and not only did an amazing job but gave wonderful outside insight on things that we would have otherwise missed. I look forward to working with her on every future project we do as she made our lives so much easier!
Evan Doggett
Dog Trainer & Trainer Mentor, Course Creator
INVESTMENT OPTIONS
NEW PROSPECTS. MORE SALES. EVERY DAY.

ATTRACTION
FUNNEL
Freebie Opt-in Funnel
Recap of what's included:
Essential pages and assets included:
$1000

Build a List
of Buyers
Low-Ticket/Digital Opt-in Funnel
Recap of what's included:
Essential pages and assets included:
$2000

"NO OPT-IN" FUNNEL
Content-to-Offer Funnel
Recap of what's included:
Essential pages and assets included:
$1000
Hey, I'm Melissa!
I'm an Implementation and Transformation Expert who specializes in helping visionary coaches, facilitators, authors, physicians, and holistic practitioners build their online businesses.
I have been in the online space since 2013 with my first project, a successful Kickstarter campaign. Since then I have helped dozens of long-term clients customize and automate their enrollment systems, design and deliver hundreds of freebies, built done-for-you sales funnels and email campaigns. I've also helped over 30 (and counting) private clients and SBA members customize, build and manage their own profitable and automated client attraction and enrollment system.
I'm passionate about igniting women's growth and expansion to embrace their power and create impactful online businesses that are both fulfilling and financially prosperous.
I'm an advocate of focusing on automation, systems and scalability so you can make a real impact . . . and maintain a spacious calendar to live your life!
You don't need to sacrifice your values, morals, health, spiritual practices, ethics, or higher self to have the business that fulfills you.
I believe that anyone who is passionate about their mission has the potential to build a successful online business and I'm excited to help you make it happen!
Welcome! I empower women to cultivate their purpose and prosperity through feminine emPowered entrepreneurship!
A's for your Q's ...
Each funnel is a different strategy.
Generally speaking, I'll build your landing page (or sales page for the low-ticket funnel), thank you page, and welcome + sales email sequence for you. Your free or paid offer will be uploaded and connected to the welcome email.
I'll connect all the pieces through integration & automation..
Then I will test your funnel end-to-end so you can roll it out to the world with full confidence.
You can see a more specific pages and assets list for each funnel here.
1. Reserve your VIP Day with full payment or the 2 pay option.
2. You'll receive your pre-work: Lead Generation Funnel Workbook + Welcome Email + Sales Sequence Swipe Templates via email which includes instructions on how to send all of your assets and completed materials to me.
3. You will also receive a link to book your Funnel Blueprint Clarity Call. Be sure to leave yourself enough time to fill in the workbook + customize your emails and upload your assets to a shared folder. Your pre-work should be completed before we have our Clarity Call.
4. Your VIP Day takes place the day after your Funnel Blueprint Clarity Call. Your funnel is built, automated & tested on this day. Please be available via email or Voxer for any questions that might arise.
5. Your funnel links will be sent to you the same day - late afternoon/evening (my time) for your review. Look through everything and email me your revision requests (if any) before our wrap up call (which is typically on Thursday or Friday).
6. Revisions will be made before our wrap-up call (or before I record a walkthrough for you). We can have Q&A if needed.
Each Done-For-You Funnel Build includes 1 full round of revisions.
You can email me a list of revision requests. All revisions will be done together, therefore all of your requests need to be submitted at the same time.
Each build is a custom funnel built directly on your platform, therefore no refunds are given for any reason.
Not to worry. There is guidance throughout the entire process.
The workbook includes a checklist of assets needed for this project, a workflow diagram showing you how it all connects, links to Canva templates, email swipe you can use to write your email sequence and copy samples to write-up your landing page and thank you page content.
Plus, when we have our Funnel Blueprint Clarity Call, we will map out your exact funnel using the assets you provide. If there's anything else I need, I will let you know.
The low-ticket funnel build is a higher investment because it comes with a sales page built for you, in addition to the other assets.
This is usually a separate VIP day or an add-on service with an additional payment ($3,000 value).
I've included it in this funnel investment to make it accessible to more people AND to make sure you have a proper high-converting low-ticket offer funnel working for you.
First, you will fill out the pre-work workbook. I have outlined exact instructions to cover everything I need from you.
Then, you will customize the email swipe templates I provide.
Lastly, you will need to create a Google Drive or Dropbox folder where you'll add all of your assets. Then share the folder with me giving me permission to view, download, and comment.
I do the rest.
This list slightly varies depending on which funnel type you've chosen. A detailed workbook and list of assets is provided for each funnel.
Some items you'll need to provide include:
- A platform to host your funnel (e.g. Kajabi, FEA Create, WordPress)
- A CRM platform (e.g. Kajabi, ActiveCampaign, Kit)
- Pre-work workbook (provided by me)
- Welcome email + sales email sequence (templates provided by me)
- Any images you would like me to use -- must be in .jpg or .png format, this might include: logo, favicon, professional pictures, graphics, stock photos, etc.
- Login credentials for all the platforms used to build this funnel
- A Google Drive or Dropbox folder with all of your assets
For this funnel build, I'm only building the tech and implementing the funnel automation for you.
I will write copy for the landing & thank you pages, working off the information you provide in the pre-work workbook.
I do not write the email sales copy for you - however, I will review it and offer suggestions to create conversion-focused sales copy.
I provide welcome + email sequence swipe templates. It's up to you to use the templates and create your own content. You can also write your own emails - there's no need to use my templates. It's there for those who need guidance.
I do not create graphics. I use the graphics, pics, and professional photos you provide.
No, I do not design your freebie, low-ticket offer, PDFs, graphics, logos or any other asset.
This is a straight up implementation VIP Day.
I recommend that you have your freebie and/or low-ticket offer ready before you choose your VIP Day date or book your date far enough in advance that you can complete your assets and graphics before your VIP Day.
I have experience and can build your funnel on nearly all of the most popular platforms out there.
My expertise includes: WordPress + Thrive Themes, Kajabi, FEA Create, and GoHighLevel.
** If you use both WordPress and Kajabi or FEA Create, we can integrate the two systems for a seamless user experience. **
I also recommend having a CRM*** already set-up for your business.
*** I do not set up CRM accounts so if you've recently started using a CRM provider, be sure to go through the process of adding your business details and legal information before we begin your VIP Day (check with your provider to see what this includes).
Still have questions?
Fill out the form below and I'll get back to you ASAP!
Please fill out the questions box ONLY if you're actually interested in having a funnel built for you.
More Client Love
H.H.
Author, Speaker, Program Creator
I had a successful launch of my new program, thanks to Melissa. She walked me through the process, answered all my questions, and came up with creative solutions when issues came up. She completely automated the entire process, from beginning to end. She knows how to get things done.
Dr. M.S.
Online Trainer, Course Creator
Melissa built my entire system that helped me fill my training courses and mastery program. With her help and knowledge of automations, workflows, and systems I have consistently booked out all my programs for the last 3 years and brought in multiple 6-figures!
Kate Burdick
LPC, Life & Career Coach
Melissa does an excellent job of breaking down complicated projects into simple steps. Her expertise, patience and creativity are much appreciated! I look forward to a long term working relationship, as our business expands.
Dr. Erin Martin
Physician, Empowerment & Mindset Coach, Entrepreneur
I was struggling with being organized and focused in my business when I first started working with her and I didn’t know what I needed. I was trying to run a business, be a mom, be a doctor, and take care of myself too. Melissa was able to calmly and efficiently talk me through what was the best use of my time and resources, take off my plate things that allowed me to function at the top of my abilities, and give me direction for my business.
SJ Goodwin
Strategist/Coach/Author, Course Creator
Melissa is a talented designer and I greatly appreciate her support on the launch of my online program, Reinventing Greatness: Leading Through Change. She also ensured the functionality of the back-end connectivity to provide an easy user experience. Thank you Melissa!
Ron Price, MA
Author, Speaker, Trainer, Humorist, Course Creator
I was referred to Melissa by one of her satisfied clients, and she has been everything I hoped for and more.
We put together my first online course, and I eagerly await working with her again on others to follow. Melissa takes her work very seriously and is always thinking of her client's welfare and benefit.
INVESTMENT OPTIONS
Build Your Freedom, One Funnel at a Time

ATTRACTION
FUNNEL
Freebie Opt-in Funnel
This funnel is ideal for visionaries . . .
starting to build their first audience
testing their messaging and ideal audience
generating leads without relying on social media
establishing credibility in their industry
introducing a new type of offer
segmenting their audience for personalized marketing
automating lead generation to free up time
$1000

Build a List
of Buyers
Low-Ticket/Digital Opt-in Funnel
This funnel is ideal for visionaries . . .
ready to grow their audience with engaged buyers, not freebie seekers.
looking for a simple way to monetize their knowledge with digital products.
wanting a smooth path to higher-ticket sales through an entry-level offer.
seeking passive income that works alongside other business strategies.
excited to create a streamlined, low-tech sales funnel that runs on autopilot.
$2000

"NO OPT-IN" FUNNEL
Content-to-Offer Funnel
This funnel is ideal for visionaries . . .
focused on monetizing their free content for daily sales conversions.
looking for a simple way to turn content into income without complex funnels.
ready to sell directly to their audience without unnecessary steps.
wanting a proven, low-tech system that generates consistent sales.
excited to repurpose existing content into a revenue-generating funnel.
$1000