It's that time of year where we as entrepreneurs get to decide if we're going to run a seasonal / holiday promotion.

Over the years that I've worked with different businesses, products, and services, I've learned that Black Friday / Cyber Monday / End of Year / New Year / Christmas / Thanksgiving / Equinox sales campaigns are not just for physical or digital products. 

There is a very effective way for healers, coaches, consultants, freelancers, and other service-based businesses to successfully sell their services (and programs, courses, and workshops) with a seasonal sales campaign and earn big in Q4 (and potentially book out Q1 of next year!).

Are you planning TO HAVE A seasonal promotion?

If the answer is yes, then there's something you need to focus on now. Something that will help boost your momentum and set yourself up for higher sales as you prep for this holiday season.

Want to know what it is?

Focus on spreading joyful content that is based in love and possibilities for your audience. Paint a picture of what life can look when they solve their problem or achieve a big goal. And take focused action on tasks that will build your audience.

Your Focus for October

Create new opt-ins. Give your social channels a makeover to build your list and, most important, cultivate the relationships you already have.

Now is the time (while you're planning your seasonal sales campaign) to make every effort possible to focus on connecting deeply with your audience and showcasing your expertise through content -- so they can figure out if you have the solution they're looking for -- and sharing information about the transformation you guide them through. Your job will be so much easier when it's time to roll out your holiday campaign.

• How do you make their lives better?
• How can you help them solve a problem or implement a solution?
• What challenges or limiting belief systems do you coach them through?
• How do you facilitate transformation?

Comment below, I'd love to hear if you're running a seasonal / holiday promotion this year.