Here’s a great idea for a powerful and effective freebie / freemium / lead magnet / free gift / opt-in. Whatever you call it, design it so it works for you.

One reason people don’t buy is because their internal objections come up while they’re reading the information on the sales page. Most likely it's not objections related to you or your offer. The underlining objections for many stems from their belief in themselves. Can this work for me? Do I really deserve to have what I want? What if I can't finish this?

Sometimes you cannot address every objection on a sales page or it would be way too long. But, you can use another format to overcome objections.

Know what it is? 

Completely leverage your free opt-in by addressing their objections. This helps them sort through their objections before they even see your sales page or get on a sales call with you.

Let’s look closer at this idea:

Think about your main offer:

Any information you can get will help you come up with the information for your freebie.

UTILIZE THE OBJECTIONS WHEN PLANNING YOUR FREEBIE

There is something so powerful in naming the "elephant in the room". When you give voice to the objections, acknowledge the issues that block them from investing in your offer by naming what is going on underneath the resistance, you are tapping into their deeper experience of life. Thus, the transformation truly begins.

Let's be clear, offers and sales are not about you. They are about helping someone overcome a challenge or achieve a desire. So the job of your free opt-in is to begin the metamorphosis and create a safe space for them to transform.

ADDRESS THE OBJECTION IN THE TITLE TO CATCH THEIR ATTENTION

You can come up with a compelling title such as 100 Misconceptions About XYZ or Top 10 Myths About Facebook Advertising or whatever the product you’re promoting covers.

Say you’ve got a membership site that helps people work from home using only their laptop and the internet. You could create a lead magnet called, Myths About Working from Home. Use it to address all the scary ideas people have about working from home from scams to boredom.

Here's another example, let’s say you’re a website designer and you want to overcome the myths that using a builder like Wix.com or Weebly.com is a good idea. You can create a lead magnet that covers why a self-hosted WordPress Website is Better than the builders.

There are so many directions you can go with this type of lead magnet. The above should give you plenty of ideas. The sad fact is that if you create a headline that is negative, people are more likely to look at it so that’s why this type of lead magnet will get downloads and convert since ultimately, it’s positive about your product or service and completely solution focused.

The Caveat . . .

. . . in order to create this type of freebie you’ll need to find out the objections your prospects have about buying your product or using your service. Then simply word it in an entertaining way. Use examples of why the myths are wrong, why your product or service isn’t a problem, and why the objections they have are understandable but unfounded using stats, proof, and studies.

This is a powerful lead magnet with many options and possible formats. It can become a webinar, a report, a video or audio. Whatever format is easiest for you to produce, that's the way to go.

Then give it a sexy title that gets their attention and put it out there.

Start getting eyes on it so you can receive feedback. The best way to know if something is helpful, is to actually create it, publish it, share it, and ask for feedback from those who opt-in for your freebie.

And remember, create one freebie, per one problem or solution, per one client persona.