Your product is finished. Now it needs a working system behind it.
You've built the guide, the workshop, the toolkit. What's missing is the backend that takes payment, confirms the purchase, delivers the goods, tags the buyer, and follows up — automatically, inside GoHighLevel.
You bring the finished assets. I build the system. No live build sessions.
The product is done. The path to the buyer isn't.
The guide is written. The workshop is recorded. The templates are ready. But the backend is still held together by manual emails, disconnected links, and a growing list of things to figure out later.
- The checkout exists, but it isn't connected to delivery
- You're manually sending the product after every sale
- You don't know who bought what, or when to follow up
You don't need another tutorial.
You need the checkout, confirmation, delivery, buyer tagging, and follow-up connected, tested, and left alone to work — without a lengthy platform education or a live build session where you sit and watch.
I'm Melissa Etherton.
I’m an implementation expert and online business systems builder. Since 2013, I’ve built hundreds of funnels, automations, workflows, websites, courses, memberships, sales pages, and client delivery systems for online business owners.
I created this offer because I’ve seen how often a finished product gets delayed by disconnected technology. My focus is simple: you provide the assets, and I build the working system that allows your product to be purchased, delivered, and followed up on correctly.
Five parts. One working system.
Not a sequence you move through — a set of connected pieces that all have to work at once.
Checkout
Product, pricing, image, and policy configured against your finalized copy. One-time or recurring, connected to your payment processor.
Purchase confirmation
A clear confirmation the moment payment succeeds — access instructions, support details, next steps.
Product delivery
Connected to your agreed method: file download, email delivery, course access, membership, or a protected page.
Buyer tagging
Buyer tag, product tag, and contact-field updates so you always know who bought what.
Follow-up email
Your copy, loaded, formatted, and connected to the right trigger at the right time.
Testing
The full purchase journey run end to end before it's handed back to you — checkout through follow-up.
A connected system — not a loose collection of unfinished pieces.
At the end of implementation, your system can accept payment, confirm the purchase, deliver the product, organize the buyer, and continue the customer journey on its own.
You can keep updating your copy, your images, your offer. The foundation underneath stays in place.
You're not paying for how long it takes me. You're paying for how long it no longer takes you.
I build the system. You bring the decisions.
This is a true implementation service — not a place to figure out your offer, your pricing, or your words. Those need to already be settled.
- Finished digital product
- Final product name & pricing
- Product image
- Checkout copy
- Confirmation / delivery copy
- Final follow-up email copy
- Brand colors and logo
- Refund or delivery policy
- Access to your GHL-based platform
- Connected payment processor
- Active email-sending setup
From purchase to a working system in your hands.
This is the one place a numbered sequence makes sense — it's the actual order things happen in.
Purchase & submit your assets
You get a clear submission form and asset checklist — product, pricing, copy, brand, and platform info in one place. No strategy workbook, no homework.
Confirm access & readiness
A short Access and Readiness Call — 20–30 minutes. We confirm platform access, payment setup, and the exact scope. Not a working session.
I build and test independently
During your reserved build window, I configure the system, connect the workflow, and run the full purchase journey — checkout through follow-up.
You receive the completed system
Live checkout, connected delivery, buyer tagging, a summary of what was built, and a private walkthrough video.
Built inside GoHighLevel — and the platforms powered by it. Your platform may not visibly say "GoHighLevel." Many businesses run their own branded version, including FEA Create, FunnelProRX, and Funnel Gorgeous. You'll confirm your platform at submission so I can verify compatibility.
Built for a specific starting point.
A good fit when
- Your digital product is finished
- Your pricing is decided
- Your copy is written
- Your files are organized
- You're on GoHighLevel or a compatible platform
- Your payment processor is connected
- Your email sending is configured
- You want it handled without a long collaborative build
Not the right fit when
- Your product is still being created
- You need help deciding what to sell
- Your pricing isn't finalized
- You need checkout or email copy written
- You need a full sales funnel or custom sales page
- You need domain or email infrastructure set up
- You need multiple products connected
- You want an ongoing done-with-you working session
What's not included
- Product creation
- Copywriting or copy editing
- Sales page creation or custom brand design
- Domain connection or email-domain setup
- Payment processor setup
- Offer strategy
- Multiple products or additional sequences
- Upsells or order bumps
- Complex membership architecture
- Platform migration
- Ongoing technology support
A few important expectations
Your product must be finished
Implementation can't begin while you're still creating the product, deciding the price, or figuring out delivery.
Your copy must be supplied
I place and format what you give me — writing or rewriting it isn't part of this service.
Your foundational setup must already work
Payment processor connected, email sending active. Domain and email-domain setup aren't included.
Missing assets affect the build
Your project is scheduled once everything required has been submitted. Missing pieces may delay your date or reduce what fits inside the approved scope.
Technical corrections are included. Preference changes are not.
I'll fix anything I built that isn't working as scoped. Changing your mind about copy, design, pricing, or the customer journey afterward is a new request.
Support after delivery
Covers
- Questions about what I built
- Technical corrections connected to the approved scope
- Clarification on where to update your content
- Issues preventing the system from working as demonstrated
Doesn't cover
- New copy or new strategy
- Additional products
- New workflow branches
- Design revisions or new integrations
- Changes made after handoff that alter the system
Real systems, built and handed off.
Melissa Etherton has been my ‘go-to’ person for all things tech in my online education business since 2019. She offers a unique set of skills, knowledge and talent that have allowed me to do what I do and trust my tech stack is supporting me and my business.
From consulting, to building out tech to training I trust she is doing the deep thinking that I need to be sure my systems are supporting my business and my clients.
I most recently hired her to train my remote team to further develop my content, website and funnels.
She is an excellent trainer. My team loved every minute of working with her and have come out with a clear understanding of what they need to do to manage my tech.
She is reliable, thoughtful and thorough. In a world that is changing quickly it has been a blessing to have someone I can turn to over and over again to support my team and business!
Working with Melissa has been so amazing. She has built all the funnels for my business. I've got one lead gen funnel that's still bringing in leads 5 years later! Every course I've built, every program I've offered, and the live event I hosted - were all organized and co-created with Melissa to get them launched!
Melissa not only built my sales page, she connected my offer, the checkout page, emails and everything else on the back-end to deliver my program. She was so helpful. I just gave her all my assets and she built the rest.
Melissa is a talented designer and I greatly appreciate her support on the launch of my online program, Reinventing Greatness: Leading Through Change. She also ensured the functionality of the back-end connectivity to provide an easy user experience.
Thank you Melissa!
One implementation. One scoped price.
A VIP Day describes the delivery format — one focused window, one defined outcome, one working system, one handoff. It doesn't mean you're purchasing a set number of hours. You're purchasing a defined result.
Digital Product System
- Pre-build readiness review
- Access and Readiness Call
- Product & checkout configuration
- Purchase confirmation setup
- One product delivery path
- Buyer tagging and organization
- One client-supplied follow-up email, connected
- Full system testing
- Recorded walkthrough
- Limited post-delivery technical support
Payment reserves your project. Your build date is confirmed once assets, readiness review, and platform access are complete.
Let's give it a working path into your customer's hands.
You bring the finished assets. I build the infrastructure underneath them — connected, tested, and ready to use.
Book Your Digital Product System — $1,750A few projects are reserved each month, based on my build calendar and your project's readiness.